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General Customer Service and Store Operations

Restaurant and Food Service · 外食業 · Written by Tokutei Pass based on the official study texts; not copied verbatim.

Hospitality, Customer Satisfaction, Grooming, and Basic Movements

The foundation of Japanese restaurant service is the 'spirit of hospitality (Omotenashi)', and the standardized basic movements used to convey it are called 'forms (Kata)'. Delighting customers is known as 'Customer Satisfaction (CS)', and valued customers who return repeatedly because they are satisfied are called 'repeaters'.

Customer satisfaction is determined by the gap between prior 'expectations' and actual 'experience'. When the experience exceeds expectations, 'satisfaction (or deep impression when large)' results; when equal, it feels 'ordinary'; and when below expectations, 'dissatisfaction (or a complaint when large)' occurs.

Personal grooming gives customers a sense of cleanliness and reassurance: wear a clean uniform, tie back hair, keep nails trimmed short, and never wear perfume, nail polish, or wristwatches. Wear slip-resistant shoes properly without stepping on the heels.

Maintain a straight posture with hands neatly crossed in front, and guide directions using your whole open palm with fingers together. Use three types of bows according to the situation: a 'light nod (Eshaku, about 15°)' when passing guests, a 'standard bow (Keirei, about 30°)' when welcoming or guiding, and a 'deepest bow (Saikeirei, about 45°)' for deep gratitude or apologies.

Key points


  • When actual service experience exceeds customer expectations, 'satisfaction and deep impression (Kandō)' are created, leading to repeat customers.

  • For grooming, keep uniforms clean, hair tied, and nails short, and remove perfume, watches, and rings that interfere with food service.

  • Properly use the three types of bows: 'Eshaku (approx. 15°)', 'Keirei (approx. 30°)', and 'Saikeirei (approx. 45°)'.
WordMeaning
hospitality (Omotenashi)
Customer Satisfaction (CS)
repeat customer (Repeater)
personal grooming and appearance (Midashinami)
15° nod (Eshaku), 30° bow (Keirei), 45° deep bow (Saikeirei)

Basic Service Phrases and Correct Honorific Language (Keigo)

The '8 basic service phrases' in restaurants are: 'Irasshaimase (Welcome)', 'Kashikomarimashita (Certainly, when acknowledging an order or request)', 'Shōshō omachi kudasai (Please wait a moment)', 'Omatase itashimashita (Thank you for waiting)', 'Osoreirimasu (Pardon me / Excuse me)', 'Mōshiwake gozaimasen (I am very sorry)', 'Arigatō gozaimasu (Thank you)', and 'Shitsurei itashimasu (Excuse me)'.

Keigo includes 'respectful language (Sonkeigo)' to elevate the customer's actions and 'humble language (Kenjōgo)' to lower your own (the restaurant's) actions. For 'eat/drink', the respectful form is 'Meshiagaru' and the humble form is 'Itadaku'. For 'say', the respectful form is 'Ossharu' and the humble form is 'Mōshiageru / Mōsu'.

For 'go/come', the respectful form is 'Irassharu / Okoshi ni naru' and the humble form is 'Mairu / Ukagau'. For 'be', use respectful 'Irassharu' and humble 'Oru (Orimasu)', and for 'ask/hear/visit', use humble 'Ukagau'.

Additionally, 'see/look' is respectful 'Goran ni naru' and humble 'Haiken suru'; 'know' is respectful 'Gozonji' and humble 'Zonjite orimasu'; the humble form of 'receive' is 'Chōdai suru / Itadaku', and when politely asking who a customer is, say 'Donata-sama deshōka'.

Key points


  • Reply 'Kashikomarimashita' when taking an order, and place the cushion phrase 'Osoreirimasu ga' before asking a question or making a request.

  • Use respectful language (Meshiagaru, Ossharu, Irassharu, Goran ni naru, Gozonji) for the customer's actions.

  • Use humble language (Itadaku, Mōshiageru, Mairu, Ukagau, Oru, Haiken suru, Zonjite orimasu, Chōdai suru) for your own actions.
WordMeaning
Certainly / Understood (Kashikomarimashita)
Excuse me, but... (Osoreirimasu ga)
respectful language (Sonkeigo) and humble language (Kenjōgo)
to eat/drink: Meshiagaru (respectful) and Itadaku (humble)
to say: Ossharu (respectful) and Mōshiageru (humble)
to ask/visit: Ukagau and to go/come: Mairu (humble)

Reservations, Seating Guidance, and Guests Requiring Special Consideration

When answering the phone, state the restaurant's name first: 'Odenwa arigatō gozaimasu. ○○ de gozaimasu'. When taking or changing a reservation, check seat availability in the reservation ledger (Yoyaku daichō) and always confirm and repeat back (Fukushō) the four items: 'date/time, number of guests, name, and contact number'.

When guests arrive, confirm the party size (e.g., a group of 10 at 4-person tables requires at least 3 tables) and walk 1–2 steps ahead at the guests' pace. The seat furthest from the entrance for the guest of honor is called the 'seat of honor (Kamiza)', while the seat closest to the entrance for the host is called the 'lower seat (Shimoza)'.

To prevent passive smoking, restaurants in Japan are indoor non-smoking in principle, and no one under 20 years old (neither customers nor employees) may enter designated smoking rooms. Also, welcome guests accompanied by assistance dogs (such as guide dogs) into regular seating as required by law.

For wheelchair users, secure aisle space and remove table chairs; for visually impaired guests, verbally explain dish names and positions. For families with young children, provide child chairs and tableware and place hot dishes out of reach; for foreign guests, guide them politely using 'Easy Japanese (Yasashii Nihongo)' and photos.

Key points


  • For phone reservations, check availability and confirm and repeat back 'date/time, headcount, name, and contact information'.

  • The inner seat furthest from the entrance is 'Kamiza' and the seat nearest the entrance is 'Shimoza'; entry of anyone under 20 into smoking rooms is prohibited.

  • Accept assistance dogs (guide dogs) accompanying guests, and show consideration for wheelchair users, elderly guests, children, and foreign visitors.
WordMeaning
reservation book (Yoyaku daichō) and repeating back (Fukushō)
seat of honor (Kamiza) and lower seat near entrance (Shimoza)
prevention of passive smoking
assistance dog / guide dog (Mōdōken)

Ordering, Serving (Haizen), Table Manners, and Bussing

Confirm daily recommended dishes and seasonal ingredients at the pre-shift briefing (Chōrei). Present wet towels (oshibori) on a tray or with both hands, and always repeat back orders to confirm. Load heavy items and tall glasses toward the front or center of the tray, and carry plates and glasses without touching the inside of plates or the drinking rim.

Pour draft beer into a clean, chilled mug at a '7 parts beer : 3 parts foam' ratio, and show the bottle wine label to the customer for confirmation before uncorking. Warn guests when serving hot dishes ('Please be careful as it is hot'), and wipe any sauce splatters off the rim of a plate with a clean paper towel before serving.

In Japanese table setting (Ichijū-sansai: one soup, three dishes), place 'rice' at the front left, 'soup' at the front right, the 'main dish (Shusai)' at the back right, and the 'side dish (Fukusai)' at the back left, with chopsticks placed horizontally in front pointing left. Serve whole grilled fish with the 'head on the left and belly toward the diner'.

In Western dining, arrange forks on the left and knives (blade facing in) and spoons on the right in outside-in order; placing the knife and fork parallel together on the right side of the plate signals that the guest has finished eating. If a guest drops chopsticks or a fork, bring a clean replacement first before picking up the dropped one, and reset tables with a clean counter cloth (duster) and alcohol.

Ordering, Serving (Haizen), Table Manners, and Bussing

Key points


  • Place heavy or tall items at the front or center of the tray, and pour draft beer into a chilled mug at a '7 liquid : 3 foam' ratio.

  • In Japanese dining, set 'rice front-left, soup front-right, main dish back-right', chopstick tips pointing left, and whole fish 'head left, belly front'.

  • In Western dining, place forks on the left and knives on the right; aligning the knife and fork together on the plate signals the meal is finished.
WordMeaning
table setting (Haizen) and one-soup three-dishes layout (Ichijū-sansai)
whole fish with head and tail (Okashiratsuki)
uncorking (Bassen) and wine brand/label (Meigara)
clearing dishes from the table (Bussing)
clean table cloth / duster (Daifuki)

Food Knowledge, Payment, Complaints, and Emergency Response

The five basic tastes (Gomi) are 'sweet, salty, sour, bitter, and umami', and the five major nutrients are 'proteins, lipids, carbohydrates, vitamins, and minerals'. When asked about allergies or religious restrictions (such as Halal prohibiting pork and alcohol), never guess on your own—check with the kitchen including broths and seasonings—and never serve alcohol to anyone under 20 or to drivers.

Under Japan's consumption tax (reduced tax rate system), food and non-alcoholic drinks are taxed at '8% for takeout' and '10% for dine-in' (e.g., two 500-yen pre-tax takeout bentos cost 1,080 yen tax-included; two 1,000-yen pre-tax dine-in lunches cost 2,200 yen tax-included).

Place the check slip (denpyō) face-down so the amount is hidden, and confirm the 'recipient name, description, and amount' before issuing a formal receipt (ryōshūsho). For credit cards, avert your gaze while the customer enters their PIN; for QR payments, scan without touching the customer's phone screen and verify the completion tone.

If water spills, first check the customer's clothing and safety and hand them a towel; for foreign objects in food or complaints, apologize sincerely first and report to a supervisor. If a departed guest leaves an item behind, run after them immediately if nearby, or report to the manager to record and store it. During an earthquake, evacuate guests via stairs to emergency exits without using elevators.

Key points


  • Consumption tax is '8% for takeout and 10% for dine-in', and serving alcohol to persons under 20 or drivers is prohibited by law.

  • Avert your eyes when a customer enters a credit card PIN, and scan QR codes without touching the screen while confirming the completion sound and amount.

  • When a complaint or foreign object occurs, apologize first and report to a supervisor; during earthquake evacuation, guide guests via stairs, never elevators.
WordMeaning
five basic tastes (Gomi) and five major nutrients
Halal and vegetarian dietary rules
reduced tax rate system (8% takeout / 10% dine-in)
check slip (Denpyō) and formal receipt (Ryōshūsho)
PIN / personal identification number (Anshō bangō)

Official references